Mihai Botarel - Creative Director, Co-Founder RXM Creative

Mihai started his career in 2003 in Bucharest, Romania, as Junior Copywriter at Ogilvy. He later joined GMP and Leo Burnett, picking up several local and international awards, including the first ever Cannes Lion for Romania in 2017 and the IAA Excellence Award for Creativity.

In 2009, he moved to DDB Germany, where he launched Diesel in Germany and picked up a Gold Cannes Lion in print and a Bronze Cannes Lion in OOH for Volkswagen.

A move to New York followed in 2011, where he joined Tribal DDB as Senior Copywriter on the Reebok global account.

He continued his successful run with Dentsu 360i where he teamed up with Raul Mandru as Associate Creative Director on Toyota, Canon, New Orleans and Coca-Cola. He also began teaching Digital Campaigns at the prestigious Miami Ad School in New York.

In 2014, following an independent Bronze Cannes Lion in Mobile for the viral ‘Instagram Menu’, Mihai co-founded RXM Creative with long-term partner Raul Mandru. The New York-based agency focuses on integrated campaigns, social strategy and Millennial content for brands like Ray-Ban, Christian Louboutin, Loro Piana or Harper’s Bazaar.


Creative Direction | Management | Leadership | Entrepreneurship |Thought Leadership | Millennial

Strategy | Concepting | Copywriting | Storytelling | Digital | Social Media | Content | Real-Time | Influencers 


Ray-Ban | Christian Louboutin | Diesel  | Volkswagen | Toyota | Canon | Reebok

Budweiser | New Orleans | Orange | American Express


RXM Creative New York | 2014 - present

360i New York | 2012 - 2014

Teacher at Miami Ad School | 2011 - 2013

Tribal DDB New York | 2011 - 2012

DDB Düsseldorf | 2009 - 2011

Leo Burnett Bucharest | 2007 - 2009

GMP Advertising | 2005 - 2007

Ogilvy Bucharest | 2003 - 2005


Bronze Lion in Media, Cannes 2016

Bronze Lion in Mobile, Cannes 2013

Silver in ADC Europe 2011

Gold Lion in Press, Cannes 2010 

Bronze Lion in OOH, Cannes 2010

Bronze Lion in Media, Cannes 2009

Bronze Lion in Press, Cannes 2007

Gold in Campaigns, Eurobest 2008 

Finalist in Film, Cannes 2007

Merit Award, One Show 2009

IAA Excellence Award in 2008

Gold in Film, Golden Drum 2008

Film Chrystal, Meribel 2008

Print of the Year, Ad'or 2007

TVC of the Year, Ad'or 2007

Finalist in Film, NY Festivals 2007

Finalist in Press, Epica 2007 

Gold, AdPrint 2007

Bronze in Film, Epica 2006

Gold in Press, Golden Hammer 2006 

Bronze in Press, Eurobest 2006

Silver in Press, Golden Drum 2006