Mihai Botarel - Creative Director, Co-Founder RXM Creative
Mihai started his career in 2003 in Bucharest, Romania, as Junior Copywriter at Ogilvy. He later joined GMP and Leo Burnett, picking up several local and international awards, including the first ever Cannes Lion for Romania in 2017 and the IAA Excellence Award for Creativity.
In 2009, he moved to DDB Germany, where he launched Diesel in Germany and picked up a Gold Cannes Lion in print and a Bronze Cannes Lion in OOH for Volkswagen.
A move to New York followed in 2011, where he joined Tribal DDB as Senior Copywriter on the Reebok global account.
He continued his successful run with Dentsu 360i where he teamed up with Raul Mandru as Associate Creative Director on Toyota, Canon, New Orleans and Coca-Cola. He also began teaching Digital Campaigns at the prestigious Miami Ad School in New York.
In 2014, following an independent Bronze Cannes Lion in Mobile for the viral ‘Instagram Menu’, Mihai co-founded RXM Creative with long-term partner Raul Mandru. The New York-based agency focuses on integrated campaigns, social strategy and Millennial content for brands like Ray-Ban, Christian Louboutin, Loro Piana or Harper’s Bazaar.
Creative Direction | Management | Leadership | Entrepreneurship |Thought Leadership | Millennial
Strategy | Concepting | Copywriting | Storytelling | Digital | Social Media | Content | Real-Time | Influencers
Ray-Ban | Christian Louboutin | Diesel | Volkswagen | Toyota | Canon | Reebok
Budweiser | New Orleans | Orange | American Express
RXM Creative New York | 2014 - present
360i New York | 2012 - 2014
Teacher at Miami Ad School | 2011 - 2013
Tribal DDB New York | 2011 - 2012
DDB Düsseldorf | 2009 - 2011
Leo Burnett Bucharest | 2007 - 2009
GMP Advertising | 2005 - 2007
Ogilvy Bucharest | 2003 - 2005
Bronze Lion in Media, Cannes 2016
Bronze Lion in Mobile, Cannes 2013
Silver in ADC Europe 2011
Gold Lion in Press, Cannes 2010
Bronze Lion in OOH, Cannes 2010
Bronze Lion in Media, Cannes 2009
Bronze Lion in Press, Cannes 2007
Gold in Campaigns, Eurobest 2008
Finalist in Film, Cannes 2007
Merit Award, One Show 2009
IAA Excellence Award in 2008
Gold in Film, Golden Drum 2008
Film Chrystal, Meribel 2008
Print of the Year, Ad'or 2007
TVC of the Year, Ad'or 2007
Finalist in Film, NY Festivals 2007
Finalist in Press, Epica 2007
Gold, AdPrint 2007
Bronze in Film, Epica 2006
Gold in Press, Golden Hammer 2006
Bronze in Press, Eurobest 2006
Silver in Press, Golden Drum 2006