press.jpeg

 

Press

As a writer on marketing, advertising and technology, I've contributed to The Drum, MediaPost and TechCrunch. Press coverage of my creative work has included Adweek, Advertising Age, Fast Company, The Wall Street Journal, and more. 

 
 
Screen Shot 2018-06-24 at 14.14.07.png

 

Doing the wrong thing with the right data.

By Mihai Botarel

Published in Media Post on February 28, 2018.

 
algorithms.jpg

 

Are algorithms hacking our thoughts?

By Mihai Botarel & Adriana Stan

Published in TechCrunch on May 20th, 2018.

 
ice king.jpg

 

What the advertising industry can learn from TV's most binge-watched shows

By Mihai Botarel

Published in The Drum on May 4th, 2018.

 
Screen Shot 2018-06-24 at 19.17.04.png

 

How a Pair of 360i Vets Cooked Up a 'Culture Hack'

My company RXM Creative featured in AdWeek on February 27, 2018.

 

 
Screen Shot 2018-06-24 at 23.43.33.png

 

What it looks like when your social media takes physical form

Our Project 'The Social Ego' featured in Fast Company on March 30th, 2016.

 

 
Screen Shot 2018-06-24 at 23.52.47.png

 

Agency uses clickbait for charities

Our campaign 'Clickbait for Good' featured in The Wall Street Journal on August 7, 2016.