Ray-Ban 'Do You' Campaign

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Ray-Ban asked us to develop a strategy and a launch campaign for REMIX, their online tool that allows you to customize your own pair of sunglasses from hundreds of options.

We created ‘Do You’. A plea for courage, individuality and self-expression that spoke to the new customization feature while staying consistent with the global brand strategy, #ItTakesCourage.

 
 
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