The Ray-Ban Blind Date Booth
Ray-Ban asked us to create an activation that can be implemented at +50 music festivals worldwide. We created ‘The Blind Date Booth,’ an experience where total strangers would meet in a photo booth, connecting to the #ItTakesCourage brand strategy.
CHALLENGE
Ray-Ban sponsors dozens of music festivals around the world each year. The challenge was to create a festival activation with global resonance and great content potential to help implement it locally across all markets and stay true to the #ItTakesCourage strategic umbrella.
SOLUTION
The Blind Date Booth is an activation idea that allows people to open their hearts and spontaneously share a booth and photo with a stranger at a festival. We created the concept, the design, and the global toolkit for every market to implement at their local festival. The simple idea proved to be a resounding success across the board.
