Reebok Classics - Content Platform

A content platform I developed for Reebok while in Tribal DDB NY. Aside from concept and branding, I also took on the editorial aspect, directing videos, taking photos and writing articles. 

The WeRClassic platform case study. 

Video I directed  with Raul Mandru, featuring musician Jesse Boykins.

 

Video I directed with Raul Mandru, featuring poet Joshua Bennett.

 

Joshua Bennet by yours truly. 

Joshua Bennet by yours truly. 

Collage of moments from the Jesse Boykins shoot. 

Collage of moments from the Jesse Boykins shoot.