New Orleans - Follow your NOLA

Follow your NOLA was a re-branding campaign for the city of New Orleans. The goal was to go beyond the typical Mardi Gras clichés and show New Orleans for what it truly is - an authentic, inspiring and never-ending universe. The campaign consisted in branding, TV, digital, influencer programs and events. 

It was an honor to play a part in putting this wonderful city back on the map.

 

The digital experience allowed people to explore the city through smell, sounds, flavors and feelings. 

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Watch the entire case study here: