New Orleans - Follow your NOLA
Follow your NOLA was a re-branding campaign for the city of New Orleans. The goal was to go beyond the typical Mardi Gras clichés and show New Orleans for what it truly is - an authentic, inspiring and never-ending universe. The campaign consisted in branding, TV, digital, influencer programs and events.
It was an honor to play a part in putting this wonderful city back on the map.
The digital experience allowed people to explore the city through smell, sounds, flavors and feelings.
Watch the entire case study here: